In a commendable effort to raise awareness about hearing health, Signia, a prominent hearing aid developer, has joined hands with the renowned Dallas Cowboys team for the second consecutive year.
This strategic partnership aims to educate and enlighten local communities in Texas, Oklahoma, Arkansas, and New Mexico about the significance of maintaining healthy hearing and the available resources for those seeking hearing support.

The Global Hearing Health Challenge
The World Health Organization (WHO) presents a staggering statistic: approximately 466 million individuals worldwide grapple with hearing loss, a statistic that translates to roughly 5% of the global population. Astonishingly, despite this substantial number, only around 17% of those who could benefit from hearing aids actually utilize them. This glaring disparity underscores the pressing need for initiatives like the one undertaken by Signia and the Dallas Cowboys.
Bridging the Gap: Breaking the Stigma
One of the primary aims of this collaboration is to dismantle the stigma that often surrounds hearing loss. Signia, in alignment with the Dallas Cowboys, is on a mission to encourage individuals to prioritize their hearing health. Mike O’Neil, the President of Signia U.S., emphasizes that the journey towards improved hearing health commences with a comprehensive hearing screening by a Hearing Care Professional (HCP). He further advocates for simple yet effective measures, such as using hearing protection in noisy environments like a football stadium.
Elevating Well-Being Through Innovative Solutions
Signia’s dedication to enhancing individuals’ overall well-being is reflected in its range of modern hearing aids. These devices are designed to facilitate brilliant hearing even in immersive and noisy situations. This commitment aligns seamlessly with the ethos of the Dallas Cowboys organization, which shares the goal of enhancing the lives of its fans.
Rallying for Hearing Health
An exciting endeavor in this collaboration is the participation of Signia Hearing Aids in the upcoming Rally Days presented by SeatGeek alongside the Dallas Cowboys. This dynamic event, held within the iconic AT&T Stadium in Arlington, Texas, offers attendees the opportunity to undergo free hearing screenings provided by Signia. Beyond the hearing screenings, attendees can engage in traditional Rally Days activities, including raffles and obtaining autographs from their favorite players.
A Holistic Approach to Hearing Care
At Rally Days, Signia’s team of skilled audiologists will administer complimentary hearing screenings, ensuring attendees receive valuable insights into their hearing health. Following the screenings, Signia will facilitate connections between potential patients and local Signia HCP providers, ensuring that those in need of further care can access it seamlessly.
Signia and the Dallas Cowboy Collaboration Conclusion
Signia and the Dallas Cowboys’ collaboration stands as a beacon of hope and awareness in the realm of hearing health. By joining forces, they are not only educating communities but also eradicating the stigma around hearing loss. As the partnership continues to evolve, it is poised to positively impact countless lives, empowering individuals to prioritize their hearing health and embrace the joys of life with crystal-clear hearing.
Signia and Dallas Cowboys Collaboration FAQs
1. How did the partnership between Signia and the Dallas Cowboys come about?
The partnership was established for the second consecutive year with the aim of promoting hearing health awareness.
2. What percentage of the global population faces hearing loss?
Approximately 5% of the global population, or around 466 million people, struggle with hearing loss.
3. What is the primary objective of the collaboration?
The primary objective is to raise awareness about hearing health, break down the stigma around hearing loss, and encourage individuals to prioritize their hearing health.
4. What measures can individuals take to care for their hearing?
Wearing hearing protection in noisy environments and undergoing comprehensive hearing screenings by a Hearing Care Professional (HCP) are essential steps.
5. How is Signia contributing to Rally Days presented by SeatGeek?
Signia is providing free hearing screenings at the Rally Days event, along with traditional activities like raffles and player autographs.